The philanthropic arm of Hyundai Motor India, Hyundai Motor India Foundation (HMIF), has unveiled its much-anticipated Artisan Fest. The ongoing fest aims to encourage traditional artisans and small art businesses to capitalize on their artworks during the festive season. Starting from October 28th until October 31st, the four-day trade exhibition plus sales market organized by HMIF is held in Gurugram. The event hosted at the ‘Museo Camera Centre of Photographic Arts’ will display artefacts from small artisans and young designers.
The ‘Art for Hope’ Initiative:
The Artisan Fest supports over 1000 artisans and performers via their seven small businesses and four performing groups. HMIF has curated the initiative to empower small businesses and encourage community members to buy artworks from small artisans. HMIF and Museo camera have set up simple workshops to teach photography for craftsmen and artisans using their mobile phones. Thanks to these workshops, the craftsmen and artisans can upload their products and services on social media platforms.
HMI employees update the craftsmen and artisans on using various social media platforms for their own promotion. HMI employees will also provide tips and suggestions to craftsmen and artisans on promoting their artworks offline. The ‘Art for Hope’ initiative displays works from VORG, a women-led aggregator of organic food supplies across India. VORG promotes 350+ organic brands, NGOs, and SHG by engaging with over 2000+ farmers.
Paperwings
The initiative features Paperwings, a manufacturer of eco-friendly diyas, notebooks, and decor using recycled paper. The company also ensures to employ more than 500 rural women from Haryana. Vernissage, a Delhi-based women-owned art gallery that supports young and upcoming artists, is part of the initiative. The initiative features WoodlandNursery, a woman-led business promoting the use of oxygen-enhancing plants in urban households. Beneficial during the pandemic, the business employs 20+ gardeners and spreads awareness for chemical-free plantation techniques.
Khawab
Part of the initiative is Khawab, makers of ethical, ethnic, and exclusive lifestyle products via the women of Mandawali, Delhi. Featured by the initiative is Gulmeher, a business supporting 350 waste pickers turned artisans who handcraft eco-friendly products. The creation of the products takes place using recycled materials and discarded flowers from the Gazipur flower mandi area. Also featured by the initiative is Refresh, a Clothes Box Foundation that employs women from underprivileged backgrounds to reuse waste fabric.
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