Volvo is known as a car manufacturer which has always been a customer-centric brand looking into providing the best in class safety features. Volvo is revamping its business strategy to only sell electric vehicles from 2030 as electrification of automobiles in the future will help to reduce pollution and thus reduce the carbon footprint.
This is a step taken by Volvo so as to speed up the electrification process on a global scale. Volvo believes, the cash incentives for EV is not encouraging people to adopt electric vehicle and instead deadlines on the production of petrol and diesel cars should be enforced, leaving customers with no choice but to adopt electric vehicles and ultimately this would be a normal trend to see only electric vehicles being sold all across the globe.
Volvo has broken up this challenge into three milestones, where the 1st milestone is to sell 20% of the total sales as electric vehicles, which will be fulfilled by this year. 2nd milestone targets in selling 50% of the total sales as electric vehicles by 2025 and the 3rd milestone aim is selling only zero-emission electric vehicles by 2030. The last model from the Swedish brand to have a combustion engine will be the next-generation XC90. Volvo believes electric vehicles are the future and hence they are changing their strategies to sell only electric vehicles way before the governments make it mandatory to sell only emission-free cars.
In India, there are a total of 5 models on sale, XC40, XC60, V90 and XC90 meanwhile the new Volvo s60, is expected to be launched by March 2021 and it will the cheapest Volvo to be on sale in India. The third-generation S60 is likely to be offered with a 2.0-litre petrol engine and will be available only in one trim. Upon launch, the Volvo S60 will look into having a share in the luxury sedan market comprising of BMW 3 Series, the Jaguar XE, the Mercedes-Benz C-class and the upcoming Audi A4. The all-electric XC40 Recharge is expected to be launched in India after that.