TVS Motor Company is expanding its portfolio as the brand announced that it has invested in Swiss E-Mobility Group AG (SEMG). The brand has revealed a successful acquisition of a 75% stake in the Swiss E-Mobility Group (SEMG). The investments in SEMG confirms the brand’s expansion in Europe through a portfolio of premium and technology leading brands. TVS also recently acquired the Norton Motorcycles and EGO Movement. The brand is also further proving its commitment to sustainability. The brand revealed that it has been investing in electric vehicles for over 10 years and is committed to e-mobility. Thanks to the new investment, TVS will also have a global focus on the environment. In addition to this, the brand will also accelerate the demand for newer mobility solutions.
Swiss E-Mobility Group
SEMG is a market leader in e-mobility solutions within the DACH region. The company operates the largest pure-play e-bike retail chain M-way in Switzerland. The brand is capable of generating close to USD 100 million in revenue. SEMG includes brands such as Cilo, Simpel, Allegro, and Zenith – Bikes. SEMG is also capable of delivering world-class customer service thanks to the extensive physical network and e-commerce platform. SEMG has two online platforms and 31 physical stores.
SEMG and TVS
With a majority stake in SEMG, TVS Motor Company is also likely to further the brand’s presence in the e-bike segment. TVS will further enhance the product range further and scale the company. The brand also reveals that e-bikes are soon to become the future form of personal mobility in Europe. Thanks to this, the market is also witnessing an increase in ease of usage and regulatory support. The overall perception as a sustainable form of transport is also changing. While the current penetration is around 15% of the total bicycle population in Europe. However, the rise in the CAGR of ~18% means that the market for the e-bicycle holds significant growth potential.
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