India Yamaha Motor Pvt. Ltd. has opened its first “Blue Square” outlet in Pondicherry. Launched under the name of ‘Srinivasa Motors’, the outlet will offer end-to-end sales, service and spare support. The showroom covers a total area of 1,720 sq. ft. and embeds all of Yamaha’s racing DNA of excitement, style with sportiness.
What’s Special About Yamaha’s Blue Square Showrooms?
These Yamaha’ Blue Square’ showrooms are designed to offer a sense of community. This helps in creating a space for customers to connect with the ethos of the brand. ‘Blue Square’ is designed to resonate with the legacy of Yamaha’s role in global motorsports. The ‘Blue’ symbolises the brand’s racing DNA meanwhile ‘Square’ defines an entry into the world of Yamaha. The ‘Blue Square’ outlet also carries forward Yamaha’s racing heritage through a host of visual and exhibitory outlines. This is visible with the use of the exterior porticos of the outlet and a BLUE-themed interior.
As a part of ‘The Call of the Blue’ brand campaign, Yamaha is aggressively expanding its presence in the country. Pondicherry has a great fan following for motorsports and motorcycles in general. Thus, also making it a very important market for Yamaha. The new Blue Square showroom will also provide a platform for every customer to attain a sense of belonging to Yamaha’s rich heritage in international motorsports.
This premium outlet will also enable the customers to acquire product information and check out the range of Yamaha accessories and apparel. The showrooms will also serve as a platform for customers wishing to enter the Blue Streaks rider community. With this, they can engage with fellow Yamaha riders. The platform also lets customers experience their Yamaha machines together.
Current Dealership Network
With the newly launched outlet, Yamaha’s premium Blue Square showroom now has a footprint across India. Currently, the count stands at 75 outlets. This includes showrooms in Karnataka, West Bengal, Jharkhand, Orissa, Assam, Madhya Pradesh, Telangana, Maharashtra, Tamil Nadu, Andhra Pradesh, Jammu & Kashmir, Chhattisgarh, Bihar, Delhi, and the North-Eastern States.
Also Read: 2022 Yamaha R15M Moto GP Edition launched at INR 1,90,900.
