British bike manufacturer, Triumph has announced the acquisition of the electric motorcycle manufacturer OSET Bikes. This is a part of the brand’s wider plan of offering a full range of off-road motorcycles for a new generation of motorcycle riders. In 2020, Triumph announced that it will enter the off-road segment. Hence, this is a step from Triumph towards achieving the same.
Triumph Motorcycles celebrates 120 years of motorcycle manufacturing in 2022. It is the largest British motorcycle manufacturer, with over 81,500 bikes sold in 2021 and over 700 dealerships worldwide. The upcoming off-road products from Triumph will draw even more customers to the brand.
Triumph’s Acquisition Of OSET Bikes
The acquisition of the brand sits within Triumph’s future strategy. Furthermore, this will allow both companies to share and benefit from each other’s knowledge. Thus, enabling both the brands to grow internationally in parallel.
The Hinckley-based brand’s philosophy, For The Ride, played an important role in this acquisition. It enables Triumph to inspire future generations of riders by providing them with the perfect starting point to develop their passion and dreams.
Triumph says it is excited about the opportunity of joining forces with OSET Bikes. The company further adds that the two brands will continue to work independently. However, they will collaborate on new state-of-the-art products to inspire young riders into off-roading.
About OSET Bikes
OSET Bikes was founded in 2004 by Ian Smith. He wanted to build an electric off-road bike for his son. OSET has products that are available in over 60 dealerships across the UK. Furthermore, the brand also imports them to over 25 countries. The company focuses on the youth market and offers seven electric motorbikes. The range starts from 12.5 to 24-inch wheel size and also includes an electric MX bike.
OSET Bikes have been setting the benchmark in its segment for the past 18 years. The company has also sold more than 40,000 bikes globally. All the bikes sold feature its in-house developed electric powertrains.