On 1st Jan 2025, Toyota Kirloskar Motor reported that it sold 3,26,329 units in 2024. This is its highest-ever calendar year sales; a 40% increase over the 2,33,346 units sold in 2023.
In order to provide customers with more accessibility and convenience, the company also grew its dealership and service network, which currently has over 1,110 touchpoints around the country. By providing a wide range of services under a single brand, including presales, aftersales, and repurchases, the “T CARE” program further improved consumer convenience and aided in the expansion of the business.
Toyota Kirloskar Motor Sales performance:
Toyota exported 26,232 units in 2024, compared to 3,00,159 units sold domestically. In December alone, the company sold 29,529 units, of which 24,887 were sold domestically and 4,642 were exported, representing a 29% year-over-year increase.
During 2023, Toyota sold 2,21,356 vehicles domestically and 11,984 units abroad. Toyota claims that a number of reasons have influenced this achievement, with the SUV and MPV segments standing out as major contributors. A major factor in this 2024 success was the popularity of models like the Innova Hycross and the Urban Cruiser Hyryder.
Along with new model grades and limited editions, such the Fortuner Leader Edition, Toyota also introduced the new Camry hybrid and the Urban Cruiser Taisor during the year. In order to meet the needs of the expanding used automobile industry, Toyota also established services like Toyota Used automobile Outlets (TUCO) in major cities including Bangalore, Delhi, and Guwahati.
The SUV and MPV industries were significant growth engines in 2024, led by the Innova Hycross, Urban Cruiser Hyryder, and Hilux. New releases including the All-New Camry Hybrid and the Urban Cruiser Taisor, along with upgraded grades and limited editions of the Innova Hycross, Fortuner Leader Edition, Toyota Rumion, and Innova Crysta, were essential in attracting new customers.
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