Tag - Kia India

Kia India has announced the launch of ‘Kia Krystal’, a digitized after-sales initiative. This innovative service aims to offer unparalleled transparency to Kia customers through video consulting and live video streaming of their car’s service. Real-Time Updates on ‘My Kia’ App The ‘My Kia’ app now provides real-time video-based updates of Kia vehicles, including live streaming. This initiative allows Kia customers to have easy access to all the details, including explanations of work, costs, and real-time resolution to any query they may have, all from their smartphones. This makes it convenient for customers to stay informed about their vehicle’s service status. The Live Consultation service is currently available at 237 Kia dealerships nationwide. Additionally, 25 dealers are already live-streaming the service procedure. Kia India aims to start live streaming in another 60 dealerships by the end of 2024. The overall customer rating of both platforms has exceeded expectations, indicating a positive response from the customers. Building Trust through Transparency Mr. Hardeep Singh Brar, National Head – Sales and Marketing, Kia India, commented on the launch, "Our research indicated that most of our customers are opting for our Advance Pick and Drop Service or send their drivers for their vehicle service procedures. Due to this, they miss supervising the effort, which can lead to dissatisfaction in the longer run. Through Kia Krystal, we are aiming at building more trust by facilitating greater transparency to position ourselves as a customer-centric brand.” Expanding the Ambit of Kia Krystal In the future, Kia India plans to expand Kia Krystal’s ambit to include a new process for welcome calls. This process is aimed at onboarding new customers post-sales and keeping them informed about ownership programs and offerings. This initiative solidifies Kia’s commitment to innovation and customer satisfaction, further strengthening the bond between Kia and its customers. Also Read: Kia teases new EV3 compact electric SUV

Tag - Kia India

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