One of the best selling premium Compact SUV, the Kia Sonet has achieved a significant milestone, surpassing 400,000 sales in both domestic and overseas markets in under 44 months. This is a great achievement for the compact SUV that comes with first-in-segment features that have revolutionized the segment.
Domestic and International Success
Of the 400,000 units sold, 317,754 units were sold domestically, while an additional 85,814 units were dispatched to overseas markets. Launched in September 2020, Sonet has already created multiple benchmarks and continues to impress with its innovative features and design.
Customer Preferences
In the 44 months since its launch, 63% of customers prefer Sonet variants equipped with a Sunroof. Regarding engine preference, Sonet’s 1.5L diesel engine is preferred by 37% of its customers, while 63% prefer petrol engine options.
Kia has also observed a favourable consumer shift towards automatic variants. The popular 7DCT transmission in Sonet has gained traction, growing by 37.50% since 2020. While automatic transmissions (7DCT & 6AT) contribute 28%, the iMT has a steady fanbase with a 23% sales contribution to Sonet.
Mr. Myung-sik Sohn, Chief Sales Officer, Kia India, commented on Sonet’s success, “The compact SUV segment presents a big opportunity, with many first-time buyers entering the segment directly. Sonet is our second-best innovation, and it has captured their imagination perfectly. It offers them a futuristic, tech-enabled, comfortable mobility solution designed very well and with low ownership costs.”
Kia Sonet New Variants
Recently, Kia also strengthened its entry and mid variants of Sonet by introducing 4 new HTE(O) and HTK (O) variants in Diesel and Petrol engine options. While the HTE(O) gets a sunroof, HTK(O) offers a sunroof along with LED Connected Taillamps, Fully Automatic Temperature Control (FATC) and Rear Defogger.
Launched under the visionary ‘Make in India, for the World’ initiative, Sonet continues to make strides in the Compact SUV segment, setting new benchmarks and revolutionizing the industry.
Also Read: Kia Sonet ownership cost INR 75 paise / km