As a part of Skoda Auto’s ‘INDIA 2.0 Project’ strategy to increase customer accessibility, the manufacturer is expanding its presence across Northern India. The German manufacturer steadily grows in the region and now has 51 touchpoints in 2022. The expansion marks a growth of 104 per cent compared to the 25 touchpoints in 2019. Additionally, Skoda Auto India also continues expansion in urban areas of North India, expanding from 15 cities in 2019 to 34 cities in 2022. This growth translates to a substantial increase of 127 per cent.
Skoda Auto India now has new, fully equipped facilities and centres in Solan, Dehradun, Bareilly, Kanpur, Prayagraj and Kota. The company will also be entering Amritsar, Moradabad, Varanasi and Roorkee in the coming months. The company’s top priority is to widen its network. Thus, this rapid expansion also shows a sales growth of 173 per cent across the region.
Mr Zac Hollis, Brand Director of Skoda Auto India, also says that this is the beginning and to expect a lot more from the company in the coming months. He also states that the ultimate goal for the brand is to provide the best service and ensure customer satisfaction.
Skoda Slavia, Skoda Kushaq and future goals
Launched last year, Skoda Kushaq is the first car under the INDIA 2.0 Project. The second car to launch under the project is the new Skoda Slavia. Both the vehicles utilize the made-for-India MQB-A0-IN platform. The year 2021 saw Skoda Auto India register a growth of 130 per cent in sales, with the Kushaq SUV having a 60 per cent share.
Skoda Auto India’s 2022 goal is to do more than double its overall sales. Helping the manufacturer towards this goal is the new Skoda Slavia. The premium mid-size sedan is off to a good start, receiving more than 10,000+ bookings in India. The company’s target is to be among the top two in the premium mid-size sedan segment with the Slavia.