A couple of months ago Royal Enfield launched a new motorcycle personalization service called Royal Enfield Make-It-Yours – MiY. MiY is an online configurator tool where customers and Royal Enfield aficionados are able to personalize and accessorize their motorcycles before making a purchase. The MiY program allows customers to choose from a wide range of genuine accessories body paints, allowing full customisation of the motorcycle at the time of purchase.
Through the MiY application, customers can accessorise their Royal Enfield motorcycles by choosing from over a thousand of customisation options. The program also gives customers the choice to test different colour options. The combinations in the MiY program includes – colours, trims, and graphics. The brand offers a simple user interface, that is not only easy to use but also stylish and the interface has been designed in such a way that it is uncomplicated to use and meets the need of every owner in a specific order – Style, Comfort and Protection. Royal Enfield boasts that within the three options users can fully customise their future motorcycle.
The brand has also employed 3D technology on the configurator which helps the buyer visualise their motorcycle with accessory parts colours etc, allowing them to see how the final product will look like. The MiY also consists of a Timeline Tracker that allows the customer to track their motorcycle follow what stage it is in and when it is coming. The Royal Enfield MiY is available in both as mobile Application and a website, offering the best of both worlds. This allows the user to have access from both the mobile phone as well as their laptop.
The Royal Enfield MiY now includes the brand’s flagship motorcycles – the Interceptor 650, Continental GT 650, the latest Royal Enfield Meteor 350 and the hot-selling Royal Enfield Classic 350. Recently, the brand conceptualised the Classic 350 with new Metallo Silver and Orange Ember shade and alloy wheels. It is also speculated that like the Classic 350 Royal Enfield will also add the alloy wheel option for the Interceptor 650 and Continental GT 650 in the near future.
