Renowned British manufacturer MG Motors has announced its partnership with Attero to focus on the sustainable EV economy in India. The partnership will involve recycling MG’s batteries and extracting metal extracts and other commodities to produce new batteries. To accentuate and promote clean and green mobility, MG Motor India has successfully started a new initiative for the environment. The cutting-edge technology used by both companies will help retrieve metals such as Copper, Lithium, and Cobalt.
Under the #ChangeWhatYouCan campaign, the automaker’s recent partnership will encourage people to make a difference and strengthen the EV ecosystem. MG Motor India states that since battery waste is a challenge for sustainable mobility, it aims to introduce battery recycling. The partnership is also another step towards the ‘Atmanirbhar’ vision of India, whereby the process will procure precious metals. MG Motor India and Attero Recycling will work together to reuse and recycle lithium-ion batteries of the MG ZS EV.
Other Initiatives from MG Motor India
Recently, MG Motor India introduced a collection of non-fungible tokens (NFT) via its KoineArth’s NgageN platform in the Indian market. With the introduction of this policy, MG Motors has become the first automaker in the country to introduce an NFT. The automaker has ensured to categorize the NFTs into 4 ‘C’ segments and follows 4 pillars catering to MG owners.
MG Motors’ main aim with this policy is to take a new step into socializing NFTs among enthusiasts and MGCC members. In November 2021, MG Motor India announced its partnership with Clean Max Enviro Energy Solutions Pvt Ltd (CleanMax). Via this collaboration, MG Motor India will focus on creating a sustainable and clean ecosystem in India. According to the partnership, CleanMax will supply 4.85 MW of wind-solar hybrid power to MG’s manufacturing facility in Halol, Gujarat.
MG Motor India has stated that within 15 years, it will reduce CO2 emissions by 2 lakh tonnes. The brand is currently focussing on launching a new EV in India which will reportedly cost between INR 10-15 lakh. According to MG India, the car will arrive in the country by the end of the next fiscal year. Based on the global platform, MG’s new EV will be a crossover that will enhance its position in the segment.
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