Continental Tyres has commenced manufacturing various new articles at its Modipuram plant. These products will cater to both the passenger and commercial vehicles segment alike. This move aligns with the company’s conquest for localization initiatives thus supporting the Government of India’s ‘Make in India’ program. Continental Tyres India currently manufactures 19-inch and 20-inch rim-size articles for premium sedans and SUVs. In addition to this, the company also introduced Digital Solutions. This is an added value to the Conti360 fleet solutions for the Commercial Vehicle segment in the country.
Demand High For SUV Tyres
Continental mentioned that the Indian passenger vehicle segment has witnessed a rise in demand for SUV tyres in the past few years. Meanwhile, in the commercial vehicles segment, fleet owners are now seeking digital solutions that will help them monitor their vehicles’ performance. This will help in streamlining the channel to ensure ease of operations and better profitability. Thus, Continental’s new products address the changing tire needs of Indian customers as per the given times.
Continental mentioned India is an important market for them. Hence they have continuously invested and expanded their portfolio with new products. Under the strategy of ‘In the market, For the market’, the key step is towards localizing the production of Ultra high-performance 19-inch and 20-inch rim size tyres. This will mainly cater to the SUVs and premium vehicles segment. Moreover, the Digital Solutions for commercial vehicles highlight the company’s commitment to the Indian market. The new locally manufactured articles will help Continental get a competitive advantage and thus position ing them at a much better stage in the market.
Digital Solutions For More Profitability
With a customer-centric approach, Continental has added innovative quality solutions for commercial vehicles and fleet owners in India. Under this, the new Digital Solutions by Continental, make it faster and easier for fleets to start digital tyre monitoring. Digital Solutions which is a part of Conti360 solutions, is an end-to-end completely automated offering for Indian commercial vehicles. The solutions feature sensors that help 24x7monitoring of tyres on the road. With this customers can monitor the fleet remotely and in real time.
Also Read: Goodyear India launches Assurance ComfortTred tyres.
