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Bugatti plans to ditch Clay Modelling for Virtual Reality

Written by Nizam Shaikh

According to a media report, Bugatti has transitioned from designing their cars from clay like it was done traditionally to 3D renderings and advanced virtual reality. The new-age technology saves time energy and money and also provides accuracy. The brand had been planning this since the past 20 years and was only able to implement it since 2016. The off-shoots of the Bugatti Chiron have been designed using the Virtual Reality technology.

The Bugatti Chiron Pur Sport uses design features and 3D printed materials and the brands classic Chiron lines with an imposing front fascia, horse-shoe shaped grille, large air intakes for thermal management and aerodynamic splitter to improve downforce. The car also has quad beam headlights units, air vents on the bonnet, C-shaped intakes on the sides, 20-inch front alloy wheels with 285/30 tyres and 21-inch rear alloy wheels shod in 355/25 tyres specially developed by Michelin. On the rear, the Bugatti Chiron Pur Sport gets a thin LED light bar for tail lights, an aerodynamic wing spoiler and diffuser integrated twin 3D printed exhaust pipes with threadfin exhaust panels to reduce weight. 

On the interior, the Chiron Pur Sport features dual-tone Alcantara in the door panels with 3D patterns, contoured sport seats, flat-bottomed steering wheel, a waterfall central tunnel, multi-layered dashboard, analogue-digital instruments console etc.

Powering the Bugatti Chiron Pur Sport is an 8.0-litre quad-turbocharged 16-cylinder engine arranged in a W configuration that produces 1500 hp of power and 1600 Nm of torque mated to a 7-speed dual-clutch transmission. The Chiron Pur Sport also features 65% stiffer springs on the front and 33% stiffer springs on the rear, new dampers with additional carbon fibre stabilizers and firmer settings that allow the car to go around bends faster but compromises slightly on the top-speed which is electronically limited to 350 kmph.

Design by virtual reality technology is not new and a lot of manufacturers use this technology to improve efficiency and keep things affordable especially on mass-market cars.