India Yamaha Motor Pvt. Ltd. has set up the 100th Blue Square showroom in India. This is after the bike maker’s announcement to revamp its entire sales and service network under the Yamaha Blue theme.
Back in 2018, Yamaha started the ‘call of the blue’ marketing campaign. In 2019, they launched the concept of Blue Square showrooms to showcase the premium image of Yamaha. The Blue Square showroom was set up to provide a one-stop solution to all the biking needs of a customer. In terms of design and layout, these showrooms are helping customers to connect with Yamaha’s racing DNA. Owners can also be a part of the Blue Streaks community and interact with other like-minded enthusiasts, plan rides together and more.
The Blue Square outlets also have on display Yamaha’s premium range of scooters and motorcycles. These include the likes of the AEROX 155, the YZF-R15M and the line-up of MotoGP Editions. In the future, Yamaha plans to unveil its global product range, which will be sold only via the Blue Square outlets.
Currently, the Blue Square dealerships are present in Tamil Nadu, Pondicherry, Karnataka, Telangana, Andhra Pradesh, Kerala, Jharkhand, West Bengal, Orissa, Assam, Chhattisgarh, Bihar, Madhya Pradesh, Maharashtra, Gujarat, Jammu & Kashmir, Delhi, Rajasthan, and other North-Eastern States. Yamaha India plans to expand these Blue Square outlets in the future to make sure that the enthusiast gets the best possible experience that is expected from a global brand like Yamaha.
Yamaha Motor India started back in 1985 as a joint venture. In 2001, it became a 100% subsidiary of Yamaha Motor Co (Japan). It has manufacturing facilities in Uttar Pradesh and Tamil Nadu. These plants cater to both domestic and export markets. In 2008, Mitsui & Co., became an investor in India Yamaha Motor Pvt. Ltd.
Yamaha has also established its subsidiaries – Yamaha Motor Research and Development India Pvt Ltd. (YMRI), Yamaha Motor India Sales Pvt Ltd. (YMIS) and Yamaha Motor India Pvt Ltd. (YMI) in India to independently support the development, sales & marketing of its products and overall business planning & regional control respectively.
Also Read – 2022 Yamaha Aerox 155 Monster Energy MotoGP Edition launched at INR 1,41,300