Yamaha India continues expanding its retail footprint in the country. The motorcycle maker recently announced the opening up of its 2nd Blue Square outlet in Kochi. Opened under the banner of ‘Peringhat Motors’, this outlet will offer end-to-end sales, service, and spare support. Spread over an area of 1,451 sq. the showroom represents Yamaha’s racing DNA of excitement, style and sportiness. Similar to Yamaha’s characteristics as a brand, these showrooms too connect with the ethos of the brand. These outlets are in line with the motorcycle maker’s commitment to motorsports.
With this outlet, Yamaha currently has 4 Blue Square showrooms operational in Kerala and 63 outlets across India. The other ‘Blue Square’ showrooms are operational in Tamil Nadu, Karnataka, West Bengal, Jharkhand, Orissa, Assam, Madhya Pradesh, Telangana, Andhra Pradesh, Maharashtra, Jammu and Kashmir, Chhattisgarh, Bihar, Delhi and other North-Eastern States.
What’s So Special About These Outlets?
Customers experience Yamaha outlets through a Blue themed interior and a visually appealing borderline surrounding the exterior of the outlet. Yamaha is an important player in South India, thus these premium outlets will further support expanding their reach. Blue Square showroom is the perfect platform for customers to interact with the brand, and acquire product information. In addition to this, customers can also explore the range of Yamaha accessories and apparel, providing them with a unique buying and ownership experience. There’s also a café that serves as a platform for customers to connect and gain information about the brand.
Yamaha India’s Current Lineup Of Products
In the motorcycle market, Yamaha has a range of options to choose from. This includes FZ 25 (249cc), FZS 25 (249cc), FZ-S FI (149cc), FZ-FI (149cc), and FZ-X (149cc). Meanwhile, in the scooter segment, we have the likes of Fascino 125 FI Hybrid (125cc), RayZR 125 FI Hybrid (125cc), AEROX (155cc), and Street Rally 125 FI Hybrid (125cc). Yamaha has also expressed its interest in venturing into the EV world. In the international market, the motorcycle maker has already launched the E01 electric scooter. And soon we could see products in this domain.
Also Read: Yamaha opens Delhi’s 1st ‘Blue Square’ premium showroom.
