Yamaha has announced the opening of Delhi’s first-ever ‘Blue Square’ Outlet. Located in Dwarka, Delhi, the premium outlet is spread across a total area of 1,940 sq. ft. The dealership will offer an engaging experience to the customers under ‘The Call of the Blue’ Campaign. Customers will get a 3S facility that includes, end-to-end sales, service and spares support. Keeping the racing DNA, style and sportiness at its core, Blue Square is the perfect representation of Yamaha’s philosophy. Customers will also get to experience Yamaha’s entire range of two-wheelers, apparel and accessories.
What Is The Showroom Like?
The focus of the showroom is to provide a customer-centric brand experience. The term’ Blue’ defines Yamaha’s racing DNA; meanwhile, the ‘Square’ represents an entry into the world of Yamaha. These ‘Blue Square’ outlets showcase the brand’s racing DNA through a Yamaha Blue themed interior and a matching exterior profile for the outlet. These showrooms provide a perfect platform for the customers to learn and experience more about the legacy of Yamaha in the two-wheeler industry. In addition to this, the ‘Blue Square’ showroom also features a café. This encourages more customer engagement and helps them connect with the community.
Blue Square Outlet Network
With the addition of the outlet in Delhi, Yamaha now operates 62 Blue Square outlets pan India. This includes showrooms in Tamil Nadu, Karnataka, West Bengal, Jharkhand, Odisha, Assam, Madhya Pradesh, Kerala, Telangana, Andhra Pradesh, Maharashtra, Jammu and Kashmir, Chhattisgarh, Bihar and the other North-Eastern States.
Yamaha India’s Current Lineup Of Products
Ever since Yamaha made its entry into the Indian market, the company has had a smooth presence. The motorcycle maker shares a great fan following in the country, which helps in expanding its business and sales. The current lineup of products includes the likes of, YZF-R15 version 4.0 (155cc), YZF-R15 version 3.0 (155cc), YZF-R15S version 3.0 (155cc) and MT-15 V2.0 (155cc).
Blue-Core Technology-enabled models include FZ 25 (249cc), FZS 25 (249cc), FZ-S FI (149cc), FZ-FI (149cc), FZ-X (149cc). In the scooter segment, we get to choose from, Fascino 125 FI Hybrid (125cc), RayZR 125 FI Hybrid (125cc), AEROX (155cc), and Street Rally 125 FI Hybrid (125cc).
Also Read: 2022 Yamaha MT-15 Version 2.0 launched at INR 1,59,900.
