Volkswagen Passenger Cars India recently announced the launch of its first ‘All-Women City Store’. This new dealership has come up in Coimbatore, Tamil Nadu. VW aims to set up a platform to champion women’s talent in the automotive workforce. Thus, promoting diversity, equity and inclusivity across the organisation. And this all-women city store resonates perfectly with VW India’s aim. The female car buyer customer base is also growing rapidly in India. Hence this Volkswagen India all-women city store will provide an exclusive and confident environment for women customers. Furthermore, this will also provide them with a dedicated space for them to start their car-ownership journey.
Women To Play A Major Role In Auto Industry
The initiative also aims to encourage more women professionals to join and become a part of the automotive retail industry. With this initiative, VW lays down a progressive step toward encouraging women in the automotive retail industry, thus encouraging them to take up more leadership roles. VW India believes that this new store will go the extra mile towards enhancing the car buying and ownership experience.
In partnership with Ramani Cars Pvt. Ltd., the All-Women City Store initiative mainly focuses on upskilling women employees to more leadership roles. Thus VW India will try its best to set new benchmarks in customer experience within the market. The facility operated by Ramani Cars Pvt. Ltd. currently comprises 35+ women. They take up responsibilities like managing the end-to-end operations right from sales, after-sales, test drive management, customer care services, housekeeping, security and more.
More Info On The ‘All-Women City Store’
The address of this dealership facility reads as Sri Hari Building, Nava India, Avinashi Rd, Coimbatore, Tamil Nadu 641006. The All Women City Store can showcase four cars at once. Thus, the dealership showcases VW’s fresh and young product portfolio. This comprises the likes of Volkswagen Taigun, Virtus and Tiguan. For more details on the product, customers can visit their nearest showroom or the Volkswagen India website.
Also Read: Volkswagen Virtus deliveries in India cross 5,000 milestone in 2 months.
