Last year in January, Tata Motors launched India’s own long-range electric SUV based on the tried and tested Nexon compact SUV platform. The brand has since then sold more than 2,600 units despite the COVID-19 pandemic, the pandemic associated lockdown and the disruption in the supply chain system. The Nexon EV holds almost 63% of the electric vehicle market selling more than double than that of the MG ZS EV.
It is reported that Tata sold more Nexon EVs during the period of October-December 2020 than what MG sold its ZS EV in the entire year. In November 2020, the brand had captured nearly 74% of the electric vehicle market in India. The Government of India’s EV adoption policies such as FAME-II Scheme, benefits on registration and road tax also benefit the customer further encouraging electric vehicle adoption.
To further accelerate EV adoption Tata is also offering the Nexon EV with a subscription plan which was launched at INR 41,900 for a 36-month tenure but now reduced to a starting price of INR 29,500 per month. The subscription plans allow the customer to drive home the Nexon EV without having to pay for the down-payment, road tax, registration, insurance, service and maintenance. The subscription plan covers everything in the fixed monthly fee. Furthermore, the brand is also working towards the development of an electric charging ecosystem to reduce the electric vehicle range anxiety of the customer.
The Tata Nexon EV is powered by a Liquid-Cooled Permanent Magnet Synchronous Motor with IP67 ingress protection rating that produces 129 PS of power and 245 Nm of torque matched to a single-speed gearbox and Multi-Drive modes. The electric motor is coupled to a 30.2 kWh high energy density lithium-ion battery pack that claims to return an ARAI claimed driving range of 312 km on a single charge. The Nexon EV can be charged at home using an onboard charger plugged into a 15A household wall socket. The EV is also capable of CCS2 fast charging.
