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Tata Motors ‘Key to Safety’, finance & special benefits program introduced

Nizam Shaikh
Written by Nizam Shaikh

Tata Motors has introduced a new ‘Keys to Safety’ package to avail safe Tata cars to its customer’s as the lockdown due to the COVID-19 / CoronaVirus is lifted nationwide and help maintain the new normalcy of social distancing as well as easy financing with long tenure loans offering affordable EMIs as well as special offers for frontline warriors, all included in one package.

Tata Motors has offered the GNCAP 4-star safety rated Tata Tiago hatchback in their preferred variant with customisable EMI options and plans that start from INR 5,000 per month for 6-months. The INR 5,000 EMI amount is for loans up to INR 5 lakhs and gradually increase over a maximum period of 5 years. Additionally, customers can customise this loan scheme by paying the last EMI of approximately INR 90,000 on the loan of INR 5 lakhs in full, taking full ownership of the vehicle. The customer can also, in case of financial difficulty, return the vehicle to Tata Motors and alternatively, refinance this final EMI. 

Under the new package, Tata Motors is also offering to avail up to 100% on the road funding on the entire range of cars and SUVs as well as availing long term tenure that can be up to 8 years lowering the amount of monthly EMI payment. Furthermore, the brand has offered special benefits of up to INR 45,000 to support the brave COVID-19 frontline warriors (doctors, healthcare professionals, essential service providers and police) on all Tata Motors cars and SUVs except the Tata Altroz.

Tata Motors has also launched a contactless digital sales platform called ‘Click to Drive’ which enables customers to buy Tata cars and SUVs from the safety and convenience of their homes as well as avail test drives of the cars and free home delivery on a predecided date or pick up the car at a scheduled time from the nearest dealership. 

Tata Motors has resumed operation in 270 showrooms and 318 workshops, with permission from concerned authorities and adhering to local laws pertaining to the new safety norms. The brand has also laid down a new set of Standard Operating Procedures (SOPs) for safe interaction and maintaining social distancing.