Tag - tata ATLAS

Tata Motors has recently unveiled its latest vehicle architecture, the ATLAS platform, which stands for Adaptive Tech Forward Lifestyle Architecture. This innovative platform is set to underpin Tata’s future range of internal combustion engine (ICE) and electric vehicles (EVs), marking a significant leap in automotive design and technology for the company. What is the ATLAS platform? The ATLAS platform is designed to be highly versatile, supporting a variety of body styles including SUVs, coupe SUVs, sedans, and hatchbacks. It can accommodate vehicles ranging from 3.9 meters to 4.6 meters in length, making it adaptable to different market needs and preferences. This flexibility is crucial as Tata Motors aims to expand its market reach significantly, targeting an increase in its addressable market from 53% to 65% with the introduction of ATLAS-based models. Safety and Tech One of the standout features of the ATLAS platform is its focus on safety and technology. The platform uses a continuous framework that eliminates abrupt changes in the load path, enhancing crashworthiness and safety. In the event of a collision, impact loads are distributed through multiple paths to ensure uniform performance. Additionally, the platform integrates advanced technology, including an integrated cockpit-to-wheel controller that supports multiple displays and a centralized body controller with over 24 PCUs. Versatility The ATLAS platform is also designed to support multiple powertrains, including petrol and diesel engines, both with manual and automatic transmissions. This capability allows Tata Motors to cater to a broader range of customers and market segments. The platform’s advanced electric architecture and cloud platform further support future technologies, making it a forward-looking foundation for Tata’s next-generation vehicles. Tata Motors has already launched the Curvv coupe-SUV based on the ATLAS platform, with the Sierra SUV set to follow. The company has committed to investing 6-8% of its revenues in the coming years to develop this platform, translating to an investment of approximately INR 45,000 crore by the end of the decade. This investment underscores Tata Motors’ commitment to innovation and its vision for the future of mobility. Also Read: New Tata Motors’ nationwide Charge Point Aggregator App