Royal Enfield has recently celebrated a significant milestone with its Hunter 350 motorcycle. This surpassed the 2,00,000 units sales mark globally since its launch in August of the previous year. The achievement reflects the widespread popularity and success of this sub-500cc motorcycle in various markets worldwide.
The Hunter 350 first achieved the remarkable milestone of one lakh unit sales in February 2023. In just five months, it reached the next 1,00,000 units sales mark. This proves its exponential growth and appeal among motorcycle enthusiasts.
One of the key factors behind the Hunter 350’s success is its strong performance in Tier-2 and Tier-3 markets in India. The motorcycle has found favour among riders in these regions. This is due to its appealing features, capabilities, and value proposition, as a result of its success in existing markets. Moreover, the company has decided to introduce the product in Brazil, further expanding its global presence.
The Hunter 350 is available in three distinct variants. Namely, Retro Factory, Metro Dapper, and Metro Rebel. While these variants differ in terms of hardware and features, they all share identical specifications. The motorcycle uses a 349cc, air/oil-cooled engine mated to a five-speed gearbox. This setup allows the Hunter 350 to deliver a maximum output of 20.2 BHP at 6,100rpm and a peak torque of 27 Nm at 4,000rpm, providing a thrilling and engaging riding experience.
Apart from its success in India, the Royal Enfield Hunter 350 has garnered attention in several international markets. Success stories are evident in APAC (Indonesia, Japan, Korea, and Thailand), Europe (France, Germany, Italy, and the UK), LATAM (Argentina, Colombia, and Mexico), and Australia and New Zealand. The motorcycle’s widespread availability in these regions has contributed to its global popularity.
In the Indian market, the Royal Enfield Hunter 350 competes in the competitive sub-500cc segment. The chief rivals in this segment include TVS Ronin, Jawa 42, and Honda Hness CB350. Despite the tough competition, the Hunter 350 has managed to carve a niche for itself. All thanks to its distinctive design, performance, and reliability, appealing to a broad range of riders.
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