Magnite is already the most successful product in Nissan’s time in India. The compact SUV is receiving quite a lot of positive responses from the public. In fact, in some cities, the waiting time is running at around 6 months or so thus proving the demand which Magnite is generating. Recently, the company had announced a special program for this Valentine’s Day of which the list of first-round winners is out.
Under this program, all the customers who book the all-new Magnite after the 12th February 2021 are eligible for various offers. Every month 100 customers will win assured gifts which includes, 1 lucky customer who gets 100% cashback of the ex-showroom price of the Magnite, 8 customers will receive the one higher variant upgrade than the one which they would have booked, 25 customers will be eligible for 1-year extended warranty and 66 customers will receive 2 years/20,000 km maintenance package. The winners’ list of names is available on Nissan India’s website.
The shortage of supply of semiconductors is making things worse for Nissan who is already lagging behind in the production units. In order to match the supply and demand equation, Nissan recently started a third shift in its manufacturing facility by hiring over 1,000+ employees who will help improve the cumulative production figure. Nissan is also improving its dealership network and recently added over 500+ employees in their network which will enhance the customer experience.
Magnite is available with 20-grade line-ups with over 36 combinations thus fulfilling the requirements of most Indians. Magnite launched in the Indian market in December 2020 came up with very aggressive pricing starting from INR 4.99 lakh (ex-showroom) though it was a limited time period price. Recently, Nissan announced a price hike of INR 30,000 across the range of trims under the Magnite brand name. As it stands, the Magnite has a sticker price of INR 5.49 lakh (ex-showroom) for the base XE trim and goes all the way up to INR 9.59 lakh for the top-spec XV automatic trim with a dual-tone finish.