Mercedes-Benz India has announced that the brand has registered a sales of 2386 units in the first quarter CY20 (January – March 2020). As compared to the same period (Jan – Mar 2019) the brand had recorded sales of 3885 units. The brand claims strong sales figures even in challenging times during the lockdown imposed due to the COVID-19 pandemic.
Mercedes-Benz India, in October of 2019 launched their e-commerce venture and started to focus on its digital sales platform for the new models and the brand expects a major part of the sales through the online platform by 2025. The brand offers a completely online customer journey experience.
Mercedes-Benz has also shifted its product portfolio to BS6 standards well before the deadline which temporarily created unavailability in volume models like the CLA, GLA and GLS. The brand also recently introduced the GLE 300 d SUV in India which has a waiting period of 3 months.
Mercedes-Benz also unveiled the A-Class Limousine at the 15th edition of the Auto Expo 2020. The new A-Class was showcased in the AMG A35 guise, which is the sportier iteration from the brand. The new entry-level sedan car is underpinned by the new generation MFA platform which is dubbed as MFA-II. The A-Class Limousine is expected to be launched later this year with a price of around INR 35 to INR 40 lakh ex-showroom.
Mercedes-Benz also launched the much-anticipated 2020 GLC Coupé in India at the price of INR 62.70 ex-showroom. The GLC Coupé is a crossover SUV based on the C-Class and the 2020 updated model receives refreshed styling on the exteriors as well as the interiors offered in two trim variants in India – GLC Coupé 300 4Matic and GLC Coupé 300d 4Matic.
The GLC Coupé is the fourth SUV offering from the brand the GLC 350d, GLC facelift and the new GLE. The new GLC coupé is the 8th SUV in the brand’s portfolio and 10th product which comes to India via the CKD (Completely Knocked-Down) route and the GLC Coupé will be locally assembled in India.
Mercedes-Benz has temporarily suspended all its operations due to the lockdown advisory amidst COVID-19 outbreak. Mercedes-Benz has set up a temporary hospital in Chakan, donating ventilators and also supporting BPL families as part of its social responsibility.