Maruti Suzuki True Value is celebrating the sales milestone of 4-million pre-owned cars in India. The Maruti Suzuki True Value was started in 2001 and in the past 20 years of its operation it has set up 550 showrooms across the country. The in house pre-owned cars buying-selling channel of India’s largest carmaker claims to be the most reliable and hassle-free buying experience for the customers.
In 2017, the company revamped all the True Value outlets with modern approaches like enabling an online platform which ensures that the channel remains relevant among all the other emerging pre-owned car buying-selling companies like OLX, Quikr, Cars24, Mahindra First Choice and more. The new approach attracted more customers to the True Value showrooms who were impressed by the progressive proposition of the company.
Currently, True Value outlets are spread across 268 cities in India and the company is keen to add more cities to its network. Maruti Suzuki True Value offers a 376 quality-check evaluation, certification and refurbishment process and in addition to that, all the True Value cars also come with 3 free services and warranty of up to 1 year which adds on to the peace of mind of the customer. For the customers looking to sell their car, True Value also offers a platform where the seller has to make an appointment via the True Value app or website and get the car evaluated at their home. True Value is also leveraging the advancement of technology and offers a transparent digital evaluation using an AI-based pricing tool coupled with a hassle-free documentation process. Maruti Suzuki also confirmed that about 70% of the customers prefer True Value’s digital touchpoint which could be due to the prevailing COVID-19 pandemic.
The pre-owned car market in India is still a very unorganized sector with most of the sales happening through offline channels. With companies like True Value, OLX, Quikr, car24, Mahindra First Choice and more coming up recently, we are witnessing a significant shift towards the online platforms in the last few years. The scrappage policy which is mentioned in the Union Budget will also change the sentiments of the people who will be now more inclined to sell their old cars which will further boost the sales and transactions in the pre-owned car market.