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Maruti Suzuki Ciaz completes 5 years with 2.7 lakh customers

Written by Parichay Malvankar

Maruti Suzuki Ciaz is a car unlike any other in the segment. We say this because it is so spacious, even cars a segment above cannot match it. Backed by good pricing, this C2 segment sedan has remained a popular choice for years. Now, Maruti Suzuki has announced that the Ciaz is completing 5 years in the Indian market with over 2.7 lakh customers till date.

The Ciaz was first launched in 2014 and was sold via the standard Maruti Suzuki showrooms. Later, with a facelift, the Ciaz sedan moved to the premium Nexa retail network and the brand reveals that over 54% sales of the Ciaz come from the top end Alpha variant. Maruti Suzuki also claims that the Ciaz has more than 50% market share in Metro cities & Tier 1 markets.

Maruti Suzuki will continue with this generation of the Ciaz for another year or two easily, before the new generation arrives sometime in 2021-22. The Ciaz in the C2 sedan segment commands an overall 30% market share and 17% of Ciaz buyers opt for automatic variants. Another insight reveals that 30% of the total Ciaz sales come with the Nexa blue paint scheme.

The Ciaz is sold with a 1.5L petrol engine with SHVS smart hybrid technology and a new in-house developed 1.5L diesel motor which does not get SHVS although the old 1.3L diesel got it. The Ciaz comes loaded with all the features inside and outside which include LED headlamp, LED tail lamp, LED fog lamp, touchscreen infotainment, leather upholstery, climate control, auto headlamp & wipers, rear AC vents, 16″ alloy wheels, etc. Maruti Suzuki retails the Ciaz sedan with features such as dual front airbags, ABS with EBD, ISOFIX, speed alert system, reverse parking sensors, seat belt reminder, etc. as standard across all variants.

The Ciaz rivals the likes of Honda City, Hyundai Verna and Toyota Yaris in the Indian market. It remains to be seen if Maruti Suzuki upgrades the 1.5L diesel engine to BSVI emission norms by April 2020.