Mahindra has announced that the brand has entered the world of non-fungible tokens or NFT. The brand also revealed that the company has released the first tranche of tokens. With this release, Mahindra has become the first Indian automotive OEM to enter the NFT space. Mahindra reveals that NFTs are at the forefront of blockchain technology. The NFT technology has already captured the interest of the digitally savvy and constantly connected generation of today. The company entering the NFT universe is yet another deposition that Mahindra has a continued focus on digital initiatives.
Mahindra’s NFT Offerings
Mahindra and Mahindra have announced that the first NFT offerings from Mahindra will be based on the popular Thar SUV. Furthermore, the NFT will be released in collaboration with Tech Mahindra. Mahindra has chosen the Thar SUV as the much-popular SUV that personifies the promise of ‘Explore the Impossible’.
The brand reveals that Mahindra Thar’s larger-than-life imagery is perfectly suited for the futuristic and socially wired landscape of NFTs. Mahindra will be releasing the first-ever series comprising of four NFTs. The NFTs will be put up for sale via an auction starting from the 29th of March 2022. The NFT offerings will be put up on Tech Mahindra’s NFT marketplace dubbed ‘Mahindra Gallery’.
Mahindra’s Nanhi Kali Initiative
Mahindra has revealed that all proceed from the auction will go towards Project Nanhi Kali. The Nanhi Kali initiative supports the education of underprivileged girls in India. Access to education will help the girl child in laying down the foundation for an equal society and enhance their future. Thanks to the initiative, the underprivileged girl child will be able to fulfil their dreams.
Mahindra Adventure Off-road Driver Training Academy
The brand also revealed that the winners of the auction would be invited to the Mahindra Adventure Off-road Driver Training Academy (Igatpuri,
Maharashtra) or to the new state-of-the-art Mahindra SUV Proving Track (MSPT, Chennai). Here the winners of the auction will be able to experience the thrill of 4×4 motoring, further enhancing the Thar experience.
Mahindra has announced that the unveil and auction for the first Thar NFT will take place on 29th March 2022 at 11 am IST.
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