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Lamborghini Urus production record – 20,000 units in 4 years

Written by AnantaSaranNayak

Lamborghini Urus completes yet another milestone. The supercar maker has sold over 20,000 units of the Urus ever since it made its debut in 2018. This makes it the best-selling model in the shortest time ever. The special twenty-thousandth Urus has a Viola Mithras colour with black callipers and a panoramic roof that went to its destined customer in Azerbaijan.

Urus has been the catalyst for Lamborghini in terms of sales volume. The SUV has been a massive hit all across the world, including 2nd and 3rd world countries. The SUV was presented to customers in a spring 2018 world tour, covering 114 cities in just four months. Furthermore, Lamborghini revealed that more than 70 per cent of initial orders were from newcomers to the brand.

What Makes The Urus So Popular?

The main key reason is the body type and design structure. Being a proper SUV, the Lamborghini Urus is luxurious, sporty and, at the same time, practical as well. This is also one of the main reasons why Urus is such a hit in the Indian market. The high ground clearance also adds to the convenience, given the abysmal road conditions of Indian roads. Moreover, the Urus also gets a usable second row of seats. These can easily seat two adults comfortably. Another key highlight is the humongous 616 litres boot. All these practical bits were missing from previous titles of Lamborghini.

With practicality, there’s no compromise in the luxury or performance, for that matter. With the equipped 4.0 litre twin-turbo V8 engine, delivering 650 HP and 850 Nm, Urus is as exciting as any other supercar out there. Four-wheel drive with four-wheel steering makes the SUV capable of any off-roading conditions. The Urus comes with six modes: Strada, Sport and Corsa, and off-road, sand and snow. The Urus also has a reputation for “Unlock any Road”. This reputation of the Urus has seen it set a high-speed record for ice-driving on Lake Baikal in Russia. In addition to this, Urus also scaled India’s Umiling La pass. At 19,300 feet, it is the world’s highest driveable road.

Also Read: Lamborghini Urus performance SUV crosses 15,000 production milestone.