Kia India announces its sales report for July 2021. The South Korean carmaker mentioned that it sold a total of 15,016 units for the given period. When compared to the June 2020 figure, Kia registered an overall year-over-year growth of 76 per cent. Kia mentioned that the Sonet was the top-selling model and sold close to 7,675 units. 2nd on the list was Seltos with 6,983 units and then Carnival with 358 units. Kia also mentioned that the brand has now crossed the 1 lakh sales mark in the calendar year 2021. This indicates that the demand is again picking up pace after two months of poor sales due to the 2nd wave of Covid-19.
Kia Secures Top Position In The Dealer Satisfaction Study 2021
A recent study conducted by FADA (Federation of Automotive Dealers Association) in alliance with PremonAsia, revealed that Kia India bagged the top position in Dealer Satisfaction Study. Kia scored a total of 879 points, 101 points ahead of the next OEM. This study mainly measured the relationship of the OEM with their dealers. Along with this, Kia has also launched a host of customer-centric initiatives to enable a seamless service and customer experience. Owning a Kia is a lot easier, as the company has announced a host of flexible payment options as well.
In Other News
Recently Kia inaugurated its first digital showroom in Mumbai. With this, Kia wants to make a strong statement regarding its push for digitalization, which is not only limited to its products. Given the current situation, customers are most comfortable in availing themselves of all services from the comfort of their home. Kia, as a brand, is taking utmost care of this by offering various doorstep services. Kia’s current range of products consists of the likes of Sonet, Seltos and Carnival that are doing pretty well in their respective segments. With the growing demand for electric vehicles in India, we can expect Kia to enter this segment sometime in future.