As COVID-19 pandemic engulfs the world with its notorious ability to spread the infection, the automotive sector took a hard hit, but both car and motorcycle brands adopted new techniques to build sales and encourage and enable customers to buy products even in tough times of the pandemic and the lockdown imposed due to it. One of the most successful strategies that auto manufacturers used was to make use of the internet which gave the power to the customer to buy their vehicles through digital sales platforms. Other than online sales platform is the lucrative finance options that enabled new buyers to acquire the vehicles of their choice.
As the lockdown rules are eased in a phased manner and people have started to carefully accept the new normal, various brand’s of the automotive industry have posted their sales report and here is a glimpse of how each brand scored.
One of the youngest brands in the Indian market, KIA which launched its first car, the Seltos SUV last year in the Indian market, has clocked 7114 unit sales and the brand has sold 161 units of the Carnival premium MPV for the month of June 2020, a total of 7275 units sold pan India.
MG Motor India which is also a fairly new brand to the country recorded a sales figure of 2012 units for the month of June 2020, out of which 1867 units of the BS6 Hector SUV were sold and the brand sold 145 units of the MG ZS EV (Pure Electric Vehicle).
Toyota Kirloskar Motors announced that the brand sold a total of 3866 units in the month of June 2020, a sales growth of 235% over May 2020 which saw a sales figure of 1639 units. When compared to the same period in the last year (June 2019) TKM sold 10,603 units in the domestic market and exported 804 units of the Toyota Etios.
Mahindra & Mahindra Ltd. has announced that the brand sold 8,075 units in June 2020, compared to 18,826 units sold in June 2019 in the Passenger Vehicles segment which includes UVs, Cars and Vans showing a sales performance in the negative by 57% for the month of June as compared to the same period last year. In the commercial vehicle segment, the brand sold 10,417 in June 2020 as compared to 16,394 in June 2019. Mahindra has also exported 853 vehicles in June 2020 taking the total number of sales to 19,358 units (Domestic+Exports) in June 2020 as compared to 42,547 units during June 2019.
Maruti Suzuki has announced that the brand has sold 57,428 units in June 2020 which includes 52,300 units sold in the domestic market and 839 units to another OEM. In addition to this, the brand has also exported 4,289 units in the month of June 2020.
Tata Motors Limited has posted its sales performance for Q1 FY21 and the brand has sold 25,047 vehicles, compared to 1,37,545 units during Q1 FY20 in the domestic & international market which is a negative of 82% when compared to the same period in the last year. The brand has further declared that the Passenger Vehicle (PV) segment sold 14,571 units in Q1 FY21 as compared to 36,945 unit sold in Q1 FY20 which is a change of negative 61%. The Commercial Vehicle (CV) segment saw a decline of 90% as the brand sold 10,476 units in Q1 FY21 as compared to 1,00,357 units sold in Q1 FY20.
Honda Cars India Ltd (HCIL) has dispatched 1,398 units in the domestic market in June 2020 with 142 units in exports. The brand had sold 10,314 units in the domestic market for June 2019, which is a negative of 86% for the same period in the last year.
Hyundai Motor India Ltd (HMIL) has posted a cumulative sales of 26 820 units for the month of June 2020 which includes 21,320 units as domestic sales and 5,500 in exports.
In the two-wheeler industry, Hero MotoCorp registered a record of over 450,744 units sold in the month of June which is four times as compared to 112,682 units dispatched in May’20. The brand sold a total of 563,426 units of motorcycles and scooters in Q1 FY2021.
Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) dispatched 210,879 units in June’20 (202,837 domestic and 8,042 exports) as compared to 54,820 units in May’20 (54,000 domestic and 820 exports) which is nearly four times when compared to the same period in the previous month. The brand has also retailed nearly 3 Lakh vehicles in June’20 from 1.15 Lakh units in May which is a spike of 156%.
TVS Motor Company has announced the sales of 198,387 units in June 2020 as compared to 297,102 units registered in the month of June 2019. TVS has also announced that the brand has sold 2.55 lakh units in Q1 FY21 as compared to sales of 8.84 lakh units in the Q1 FY 20.
Royal Enfield has registered a sales of 38,065 units in the month of June 2020 as against 58,339 units for June 2019 which shows a decline of 35% when compared to the same period in the last year.
Bajaj has registered a sales performance of 2,78,097 units sold in June 2020 for the 2-wheeler and Commercial Vehicle segment in both domestic and exports as compared to 4,04,624 units sold in June 2019 which shows a decline of 31% when compared to the same period in the last year.