Hyundai organises new social media contest called ‘Lamp On Challenge’

Written by Nizam Shaikh

Hyundai Motors India Limited (HMIL) has organised a new unique contest called the “Lamp On Challenge” on their social media channels for Hyundai customers. The contest commenced from 16th July and will go on till the 31 July 2020. The initiative is aimed at educating the customers with the importance of Brake Lights and its function in preventing accidents. 

The Lamp On Challenge is a digital contest that will help educate the masses with the importance of safety and will encourage car owners to keep their vehicles in top running condition by inspiring them to maintain their vehicles at regular intervals which will not only help them in the long run but also help prevent accidents. The contest will also help sensitize people on similar issues. 

The contest is a simple three-step process wherein Hyundai customers are required to take a picture showing a car rear with the brake lamps ON while covering the number plate with a finger heart. The picture has to be posted on their personal social media accounts by tagging @HyundaiIndia along with two friends using both #Hyundai and #LampOn_India and 100 Lucky entries qualifying the above criteria will be gratified with exciting prizes.

Apart from the Lamp On Challenge, Hyundai has also initiated a nationwide ‘Hyundai Hygiene Drive’ across all Hyundai workshops that aim to provide completely sanitised Hyundai vehicles in view of the COVID-19 outbreak. The Hyundai Hygiene Drive will go on till the 31st of July 2020. 

During the activity, customers can avail special incentives and offers on the sanitization of Hyundai vehicles such as a Free 50 points general check-up and hi-touch points sanitization. Additionally, the Hyundai Hygiene Drive also offers complete interior smoke sanitization that can be availed starting at INR 599, complete interior surface sanitization starting at INR 999, exterior Dry Wash starting at INR 340 and special offers on New Car Purchase during the time of the Hyundai Hygiene Drive.