As part of the National Road Safety Awareness Campaign initiative, Honda Motorcycle and Scooter India (HMSI) conducted a three-day camp at a school in Bhilwara, Rajasthan.
The camp was conducted at the Witty International School, Bhilwara and over 2000 students and staff members participated. The camp’s main objective was to imbibe safe riding practices. HMSI brought in road safety instructors who used age-appropriate road safety learning programs to ensure a high retention of road safety awareness among all.
Mr Prabhu Nagaraj, Operating Officer – Brand & Communication at HMSI, commented that getting a sense of road safety right from a young age is essential. Proper road safety knowledge will help the children become responsible road users. The National Safety Campaign will cover citizens from all walks of life to increase road safety awareness across the country.
HMSI’s National Road Safety Awareness program includes the following:
This part is taken by a specially trained road safety instructor that interacts with 5-10 year old about the Dos and Don’ts when travelling in a school bus and cycling.
Kids 11-12 years of age are taught how to ride their bicycles safely, the duties of a pillion when riding two-wheelers and awareness of the usage of safety gear when on the road. These kids also got some hands-on learning sessions on the specially imported CRF50 motorcycles.
Scientific Theory Learning Module
This part of the program was conducted for 13-17-year-olds and staff. This module included safety riding theory on road rules and regulations, road signs and markings and duties of a driver on the road. It also covered riding gear, posture explanation, and safe riding etiquette.
Driver’s Honing Riding Skills
Those already using a two-wheeler were tested and provided inputs to improve their knowledge about riding and safety. This was done for school staff members using theoretical as well as practical training on a two-wheeler.
Learning with Fun
Activities like road safety games and quizzes on a daily basis for the duration of the camp to make sure that the students could learn more about road safety.
Honda’s commitment to zero traffic collision fatalities involving a Honda
Honda had announced this initiative back in 2021. The brand aims to have zero traffic collision fatalities involving a Honda by the year 2050. To this effect, Honda has been conducting road safety campaigns in India. Honda’s team of skilled safety instructors conduct daily programs at its ten adopted traffic parks across India and 7 Safety Driving Education Centers (SDEC).