Hero Electric, India’s largest electric two-wheeler brand, has announced its partnership with Even Cargo. As a part of this collaboration, Hero Electric will aid Even Cargo in creating the first-ever women-only delivery EV fleet. The company will bring over 10,000 women riders by the year 2025. The initiative is a great move to empower women and create employment opportunities. Hero Electric confirmed that the fleet will be allocated across major Indian cities, including Delhi, Mumbai, and Hyderabad. In the long run, this initiative will also help Hero Electric achieve its vision of offering sustainable livelihoods across India.
All the 10,000 women riders that form a part of this initiative will get on-demand special training sessions. These training sessions will prepare the women to check the road readiness of the vehicle, repairs, and other basic know-how. In addition to this, Hero Electric will also ensure the support of reliable financial institutions associated with Hero Electric to women with no credit history with assured bank accounts. Hero Electric has put on a target to achieve a 65 per cent share in the B2B market. This is an ambitious figure, and the company is working hard to build relationships that will help them realise the target.
Even Cargo is India’s first all-women delivery platform that trains women from marginalised communities to ride and own a vehicle. Leading e-commerce firms then recruit these women as last-mile dispatch riders. As of today, Even Cargo has mobilised over 30,000 women, trained over 900, and has also employed over 300 women as delivery associates across seven cities.
Going forward, the enterprise seeks to increase women’s participation in the Indian workforce by enabling them with safe and accessible public spaces. From a woman’s standpoint, it is a great opportunity that also offers them a unique financial model that includes provisions and benefits of a regular employee. Moreover, the working model and culture of the organisation ensure equal and just participation of women in the Indian workforce.
Also Read: Hero Electric & BOLT to set up 50,000 EV Charging Stations.