Harley-Davidson wants to expand horizons. The American two-wheeler manufacturer, primarily known for making high capacity cruiser bikes is now looking at new segments to appeal to a wider buyer audience globally. Just like luxury car manufacturers have adopted new product designs, similarly even Harley-Davidson is planning to introduce bikes which were never a part of their showrooms till date.
A growth plan which will see new bike launches till 2022, will include a new adventure tourer, an electric motorcycle, a streetfighter model, a new custom bike, lighter e-bikes and smaller entry-level motorcycles for emerging markets. It is clearly mentioned that Harley-Davidson is planning to launch new 250cc-500cc motorcycles for the emerging markets like in Asia, and for sure, these would make it to India, or will be Made-in-India. Harley-Davidson just like KTM & BMW Motorrad could look for a local Indian manufacturer for such a low-capacity high volumes motorcycle manufacturing for better economies of scale.
Harley-Davidson wants to have motorcycles at different price points, different engine power capacities, different riding styles and for different needs of the global market.
Pan America 1250 Adventure Tourer
1250cc Custom
975cc Streetfighter
Livewire Electric
Future Electric Model
Future Electric Model
