Mahindra has finally revealed the prices of its new 2023 Thar RWD. With this, the Thar now starts at INR 9.99 lakhs (ex-showroom). This is much lower than the earlier starting price of INR 13.59 lakhs for the standard Thar 4×4.
How Could Mahindra Price The Thar So Aggressively?
The reason Mahindra managed to decrease prices in the current market scenario is that this is the 4×2 RWD. The standard Thar gets a 4×4 transmission as standard and offers 2 large engine options. These are namely a 2.2-litre turbo diesel and 2-litre turbo petrol. With the 4×2, Mahindra has now brought in a Rear Wheel Drive transmission setup. Along with that, the Thar now also gets the option of choosing a smaller diesel engine.
The motor in discussion is the same 1.5-litre turbo diesel mill which we see in the XUV300 and Marazzo. This motor makes 117 BHP and 300 Nm of peak torque. In comparison, the 2.2-litre turbo diesel on the Thar dishes out 130 BHP and 300 Nm of max torque. With an under 1.5 litre engine and a length just short of 4 metres, Mahindra gets to leverage the policy benefits of ‘small cars’. This helps in reducing the overall tax implications on the Thar 4×2. All of these factors led to the drop in its entry-level price point (for diesel as a fuel option).
Price, Colours, And Delivery Timeline
2023 Mahindra Thar 4×2 RWD Variants Launch Price, Ex-sh, is valid only for 1st 10k Bookings AX (O) RWD – Diesel MT – Hard Top at INR 9.99 Lakh. This is a very smart move as Suzuki is preparing to launch the Jimny at the Auto Expo, i.e. 2 days from now. Launching a Thar model to take on the Jimny head-on, in terms of pricing, will certainly favour Mahindra to defend its market share.
Of course, the 4×2 model will not have off-roading characteristics. But won’t put off most urban buyers of Thar, who want to buy it as a tool to enhance their personality.
Mahindra is now offering the RWD That with two new paint options. These are namely, Everest White and Blazing Bronze. Mahindra mentioned that the deliveries of new Thar RWD variants are to begin on January 14, 2023.
Also Read: Mahindra Thar RWD 4×2 specs, variants & features revealed.
