Mahindra First Choice Wheels – Certified Pre-owned Electric Vehicle Program & Retail Outlet

Mahindra First Choice Wheels Ltd. (MFCWL), India’s No. 1 multi-brand certified used car company, has inaugurated India’s First Certified Pre-owned Electric Vehicle outlet – Car Connect, located at HSR Layout in Bengaluru. The Outlet, yet another first in MFCWL’s suite of industry leading solutions for the pre-owned car industry, was inaugurated by Dr. Nagendra Palle, MD & CEO, MFCWL and Mr. Mahesh Babu, CEO, Mahindra Electric Mobility Ltd.

Having grown its network at a rapid pace of nearly 50% a year, over the last 5 years, with more than 1200 multi-brand used car outlets across the country, MFCWL will now also cater to customers looking for certified pre-owned eco-friendly electric vehicles.

MFCWL will offer customers an organized platform to exchange, buy and sell pre-owned electric cars, with industry leading features like certification and warranty, to ensure a transparent and convenient customer experience. The warranty program, ELEKTRICFIRST is unique to MFCWL and it covers, electric and electronic components of the car, including battery, battery pack parts and the drive train, thus offering the customer comfort with a pre-owned electric vehicle purchase. Customers can choose between ELEKTRICFIRST and ELEKTRICFIRST+ warranty options.

MFCWL embarked on its strategy of building the used vehicle eco system in India in 2007. The company has played a pioneering role in shaping and developing the organized used vehicle eco system by connecting the retail and wholesale side of the business through investments made in the creation of its physical and online assets. With a suite of innovative products and services extended through its unique “On the ground” and “In the cloud” hybrid business model, MFCWL has powered more than million used vehicle transactions in FY17.

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Parichay Malvankar

Parichay Malvankar

Founder, owner and editor-in-chief of; a born gearhead, nothing apart from a set of wheels gets his pulse racing.