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MG launches 100-Year Limited Edition ‘Evergreen’ colour in India

Written by News Team

Today, the British brand Morris Garages (MG Motors) marked its centenary year with the launch of the ‘100-Year Limited Edition’ in India. This special edition is a tribute to MG’s rich racing history and its enduring legacy of over 100 years.

The ‘100-Year Limited Edition’ will be available across four models – the MG Hector, MG ZS EV, MG Astor, and MG Comet, with prices starting from INR 9.40 lakh to INR 24.18 lakh.

A Nod to the Past with the ‘Evergreen’ Colour

The Limited Edition models will feature the iconic ‘Evergreen’ colour, a nod to the British racing history that spans over 110 years. The ‘Evergreen’ exterior, complemented by a starry black finished roof and dark finished elements, adds a touch of elegance and nostalgia.

The tailgate gets a ‘100-Year Edition’ badge and the interior gets a all-black interior theme with ‘100-Year Edition’ embroidered in the front headrests, honouring the history of the world of racing. The Limited Edition will also come with an ‘Evergreen’ themed head unit along with the customisable widget colour.

MG’s Racing Legacy

MG was established as Morris Garages in 1924 under the leadership of British motoring pioneer, William Morris. It was General Manager Cecil Kimber who envisioned the development of faster automobiles with sportier aesthetics. By 1930, MG introduced its inaugural model, the 14/28 Super Sports, based on the Morris Oxford platform but featuring a sleek two-seater body capable of reaching speeds up to 65 mph. In 1931, MG made history with the MG EX120, also called ‘The Magic Midget’, setting a remarkable land speed record for 750 cc cars by achieving a top speed of 103.13 mph.

Satinder Singh Bajwa, Chief Commercial Officer, MG Motor India, commented on the launch, “The launch of our 100-Year Limited Edition is a testament to our enduring legacy and passion for automotive excellence. The ‘Evergreen’ colour holds a special place in our hearts, embodying the spirit of performance and heritage that define the brand. MG aims to establish itself as a brand renowned for its rich legacy, one that continues to resonate with customers for years to come.”