India Yamaha Motor (IYM) Pvt. Ltd is aggressively spreading its dealership network. Recently, the company announced the opening of two new “Blue Square” outlets in West Bengal. The two showrooms have the name ‘Tamluk Automobiles’ in Tamluk spread over an area of 1,600 Sqft. Then we have ‘Krishna Automobiles’ in Midnapore spread over an area of 1,640 Sqft. Both these Blue Square showrooms offer end-to-end sales, service, and spare support.
With these Blue Square showrooms, Yamaha aims to provide customers with a gateway into the world of Yamaha Racing. Every section in the premium outlet showcases a sense of pride, in being associated with a global brand with strong roots in international motorsports. This vision has allowed Yamaha to form a connection with its customers. The ‘Blue’ is a representation of Yamaha’s proud racing legacy. Meanwhile, the ‘Square’ symbolizes a platform created for customers to connect with the brand’s philosophy. Yamaha aims to offer an ‘Exciting, sporty and stylish’ range of products and to also serve as a platform for the Blue Streaks rider community. All of this allows the customers to ride and engage with other Yamaha riders.
The maxi-sports AEROX 155 scooter is exclusively sold through Blue Square showrooms. These premium outlets also showcase the YZF-R15 version 4.0 (155cc) with ABS, YZF-R15S version 3.0 (155cc) with ABS, MT-15 V2 Deluxe (155cc) with ABS & TCS; Blue-Core Technology-enabled models such as FZ 25 (249cc) with ABS, FZS 25 (249cc) with ABS, FZ-S FI V4 Deluxe (149cc) with ABS & TCS, FZ-FI (149cc) with ABS, FZ-X (149cc) with ABS & TCS, AEROX (155cc) with ABS and UBS enabled scooters like Fascino 125 FI Hybrid (125cc), RayZR 125 FI Hybrid (125cc), Street Rally 125 FI Hybrid (125cc). These premium outlets also showcase genuine Yamaha accessories, apparel, and spare parts.
With these newly launched outlets, Yamaha India currently has 15 Blue Square outlets operational in West Bengal. And across the country, it has more than 160 Blue Square showrooms across India, covering Tamil Nadu, Pondicherry, Karnataka, Telangana, Andhra Pradesh, Kerala, Jharkhand, Orissa, Assam, Chhattisgarh, Bihar, Madhya Pradesh, Maharashtra, Gujarat, Jammu & Kashmir, Delhi, Rajasthan, and other North-Eastern States.
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