India Yamaha Motor (IYM) Pvt. Ltd. has achieved a significant milestone by establishing 200 Blue Square showrooms nationwide. This announcement underscores the company’s unwavering commitment to creating a comprehensive 3S network under the Yamaha Blue theme and strengthening its presence in the Indian market.
In 2018, the ‘The Call of the Blue’ brand campaign struck a chord with Yamaha customers nationwide. Building on the success of this campaign, Yamaha brought in the concept of Blue Square outlets in 2019. Thus, serving as major platform to showcase Yamaha’s premium positioning and product range.
The essence of Yamaha’s Blue Square outlets goes beyond being mere retail spaces. They provide comprehensive solutions that cater to every biking need of valued customers. Meticulously designed, these showrooms foster a deep connection with Yamaha’s Racing DNA, allowing customers to experience a profound pride associated with this distinguished brand. Additionally, these dealerships have also been thriving hubs for customers to engage with the exclusive Blue Streaks rider community, encouraging interactions and exhilarating rides with like-minded individuals who share the same passion for Yamaha.
Going forward, Yamaha aims to further expand the Blue Square outlets. This is to ensure that every Yamaha customer receives the best-in-class experience. The target by the end of 2023 is to increase the number of these exclusive outlets to 300.
While Yamaha’s maxi-sports AEROX 155 scooter is exclusively available through Blue Square, these premium outlets also showcase the updated 2023 motorcycle line-up, equipped with the Traction Control System (TCS). The lineup includes models such as YZF-R15 V4 (155cc), YZF-R15S V3 (155cc), MT-15 V2 (155cc), FZS-Fi Version 4.0 (149cc), FZS-Fi Version 3.0 (149cc), FZ-Fi Version 3.0 (149cc), FZ-X (149cc), and scooters like Fascino 125 FI Hybrid (125cc), Ray ZR 125 FI Hybrid (125cc), and Ray ZR Street Rally 125 FI Hybrid (125cc), all of which utilise Yamaha’s true hybrid technology and offer higher fuel efficiency. Yamaha’s exclusive Blue Square outlets can be found across India, and the company plans to introduce its global product range, including larger displacement bikes, through these premium outlets in the future.
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