In line with ‘The Call of The Blue’ brand campaign, Yamaha Motor India will organize an event. This is a Track Day event for its customers that will start on 9th October 2022. This event will take place at the Buddh International Circuit in Greater Noida, Uttar Pradesh. Under this, Yamaha customers will get the opportunity to experience riding on a racetrack at India’s finest circuit.
Apart from the track ride, Yamaha is also organizing a host of other exciting activities. This includes Drag Race, Gymkhana Ride, and Slow Speed Balancing. Yamaha confirmed that the ‘Call of the Blue Track Day’ Event is open for all Yamaha fans and customers at an entry fee. Customers owning the Yamaha YZF-R3, YZF-R15, MT-15, FZ range, and the AEROX 155 can register for this event via Yamaha’s online portal. The track ride experience starts at INR 2000. This Track Day event is one of the many platforms curated by Yamaha to establish its global image in motorsports. Yamaha aims to maintain its strong racing heritage, thus giving the customers a sense of pride and belongingness.
Yamaha’s 125cc Hybrid Scooter Mileage Challenge
To create awareness amongst its customers on mileage, Yamaha conducted an event. Under this, customers got to experience the fuel efficiency standards of its 125cc Hybrid scooter model range. This Yamaha Motor (IYM) mileage challenge activity happened at Yamaha’s authorized dealerships in the Delhi-NCR region on Sunday, i.e. 18th September 2022. For this ‘Mileage Challenge Activity’, a total of four dealerships participated with IYM to conduct this unique activity. The participating dealerships included JM Motors (Noida), Prime Automotive (Krishna Nagar, East Delhi), Ambuj Auto (Patparganj, East Delhi), and Shiva Auto (West Jyoti Nagar, East Delhi). Yamaha mentioned that more than 100 customers took part in this mileage challenge activity. The winner of the event got a mileage figure of 98.18 kmpl.