India Yamaha Motor announced the launch of 3 new premium Blue Square showrooms in Kolkata, West Bengal. This launch is in line with Yamaha’s commitment to strengthen its premium retail footprint in the Indian market. With this, more customers can get to experience a supreme buying and ownership experience. Yamaha’s Blue Square showrooms also imbibe Yamaha’s racing DNA of excitement, style and sportiness. Launched under the name of ‘Paul Automobiles’, this store in Maheshtala has a total area of 1460 sq. ft. At the same time, ‘Quad Ventures’ in Kamarhati has a total area of 1,589 sq. ft. Meanwhile, the third store under the name ‘Mahansaria and Sons’ has come up in Baruipur with an area of 1,659 sq. ft.
All these 3 showrooms offer end-to-end sales, service, and also spare parts support. Thus, these Blue Square showrooms are a perfect getaway for customers to enter the world of Yamaha Racing. Yamaha also mentioned that every section in the premium outlet gets a bespoke design that evokes a sense of pride in being associated with a global brand. The ‘Blue’ in the name represents Yamaha’s proud racing legacy. Meanwhile, ‘Square’ symbolises a platform created for customers to connect with the brand’s philosophy of offering an exciting, sporty and stylish range of products.
Under the initiative of ‘The Call of the Blue’ brand campaign, Yamaha has added these 3 new Blue Square showrooms in Kolkata. Kolkata market is of great importance to strengthening Yamaha’s presence in the East Zone. With these newly launched premium outlets, Kolkata now has 4 active dealerships. Furthermore, there are now 7 Blue Square showrooms operational in the entire state of West Bengal. In total, a total of 80 outlets of these premium Blue Square showrooms have their presence in India. This includes showrooms in Tamil Nadu, Pondicherry, Karnataka, Jharkhand, Assam, Orissa, Madhya Pradesh, Maharashtra, Telangana, Andhra Pradesh, Jammu and Kashmir, Chhattisgarh, Bihar, Delhi, and the other North-Eastern States.
Also Read: Pondicherry’s 1st Yamaha ‘Blue Square’ premium outlet opens doors.