India Yamaha Motor (IYM) Pvt. Ltd. recently added 2 new ‘Blue Square’ outlets in Delhi-NCR. This move proves Yamaha’s commitment to strengthening its premium retail footprint in the Indian market. With this, Yamaha also ensures that every customer gets to experience an elevated buying and ownership experience.
For 2022, Yamaha successfully added 161 Blue Square outlets across the country. These state-of-the-art Blue Square showrooms resonate perfectly with Yamaha’s racing DNA of excitement, style and sportiness. Launched under the banner of ‘Oswal Auto’. The address of the store reads as, at GT Karnal Road, Azadpur, Delhi. The facility has a total area of 1,320 sq.ft. Meanwhile, the second facility is ‘Siddharth Auto’ located at Sohna road Gurgaon. This facility has an overall area of 1,425 sq.ft.
Both these showrooms offer 3S, i.e., sales, service, and spares support. Under the ‘The Call of the Blue’ brand campaign, Yamaha is taking some big steps for the Indian market. These two new Yamaha Blue Square showrooms in Delhi-NCR aim to further add to the touch. The Northern India market is very crucial for Yamaha. Thus Yamaha is coming up with these premium outlets at various locations. With the setting up of these facilities, Yamaha aims to offer an exclusive and very personalised buying experience to customers. Customers visiting the Blue Square showroom will experience the Yamaha Spirit. The facilities also give the sense and belonging to Yamaha’s rich heritage in global motorsports,
Along with motorcycles, customers can also interact with the brand, and get acquainted with the official accessories. All of this adds up perfectly to experience the exciting world of Yamaha. The Blue Square showrooms also pave the way to provide customers with a gateway into the world of Yamaha Racing. Thus every section in the premium outlet gets designed to induce a sense of pride, and stay associated with a global brand with strong roots in international motorsports.
Also Read: Yamaha plans to launch MT-09, YZF-R7 & MT-07 in India in 2023.