Mercedes-Benz is all set to redefine the ultra-luxury automobile segment with its sub-brand ‘Mythos’. Created two years ago, Mythos is positioned above the already luxurious Maybach series.
The first car under the Mythos brand is expected to debut in 2025. This ultra-luxurious model will be a super luxurious version of Mercedes-Benz’s SL offering. Once launched, the SL will be available across all three of Mercedes’ sub-brands: AMG, Maybach, and Mythos.
While the AMG version will be offered in both 4 and 8-cylinder engine options, the Maybach and Mythos versions will be powered exclusively by the 8-cylinder power unit. The Mythos SL is expected to be priced even higher than its Maybach version, somewhere around the 300,000 euros mark.
Ahead of its unveil, Mercedes-Benz has released a small teaser of the upcoming model alongside its launch timeline. The AMG-branded SL will soon be joined by two luxury-oriented siblings in the form of the Maybach SL and the ultra-luxury Mythos SL.
The introduction of the new sub-brand is aimed at boosting Mercedes-Benz’s top-end vehicle sales by up to 60% by 2026. The Mythos series will be positioned above the Mercedes-Maybach line-up. The Mythos sub-brand will produce low-volume special vehicles for “the most dedicated enthusiasts & collectors of Mercedes-Benz”. These cars will be sold to the most dedicated enthusiasts and collectors of Mercedes-Benz.