Volkswagen Prime program in India – What is it?

Volkswagen India has taken a significant step towards enhancing its corporate business program by introducing the Volkswagen Prime initiative. This program is specifically designed to cater to corporate customers, offering them a personalized and value-added mobility experience. Let’s delve into the details of what the Volkswagen Prime program entails.

What is Volkswagen Prime?

Volkswagen Prime is an exclusive program that provides differentiated mobility solutions for corporate customers. Here are the key highlights:

Omni-Channel Mobility Solution:

• Corporate customers can choose from various purchase models, including direct corporate purchases, leasing, or subscription-based options.
• Volkswagen aims to make the entire process hassle-free by offering an Omni-channel approach.

Dedicated Corporate Business Managers:

• At more than 40 locations across Volkswagen dealerships in India, Corporate Business Centres have been established.
• Each centre is staffed with a dedicated Corporate Business Manager who caters to the unique requirements of corporate customers.

Comprehensive Benefits:

• Free Pick-Up and Drop Service: Convenience is paramount. Corporate customers enjoy complimentary pick-up and drop services for their vehicles.
• Attractive Loyalty Product Benefits: Volkswagen Prime members receive exclusive benefits on loyalty products.

Value-Added Services: The program includes additional services such as tire and battery maintenance.

Express Delivery: Corporate customers can expect prompt delivery of their vehicles

Free Car Wash: Keeping your Volkswagen clean is easier with complimentary car wash services.

Pre-Approval of Repairs via Service Cam: A digital tool allows customers to view repair videos and approve them remotely.

Pricing and Duration:

• Corporate customers can avail of the Volkswagen Prime program at an introductory price of INR 9,999 + GST.
• The program covers a period of four years from the purchase date.

Why Volkswagen Prime?

Mr. Ashish Gupta, Brand Director at Volkswagen Passenger Cars India, emphasized the need for tailored programs that suit customers across diverse demographics. With the launch of Volkswagen Prime, the brand aims to enhance the ownership experience for corporate customers, making it even more exclusive.

In summary, Volkswagen Prime is a holistic suite of services that goes beyond the traditional car purchase. It’s about providing peace of mind, convenience, and added value to corporate customers who choose Volkswagen as their mobility partner. Whether it’s a direct purchase, leasing, or subscription, Volkswagen Prime ensures a seamless journey for businesses and their fleet of vehicles.