Volkswagen India has announced a new community-centric initiative, Volkswagen Experiences, or ‘VWe’ (pronounced ‘we’). This program is designed to bring customers and fans of the brand together for a more valuable experience with Volkswagen.
The ‘VWe’ initiative aims to deliver community-driven experiences. Under ‘VWe’, Volkswagen India will create opportunities for customers and fans to engage with the brand, its products, and a multitude of services. Participants will get an experience of driving Volkswagen cars, including the Virtus and Taigun, as well as the Tiguan.
With the commencement of ‘VWe’, Volkswagen India has also rolled out ‘The 1st Chapter: An Exhilarating Expedition to Ladakh’. This program offers customers a curated lifestyle, self-driving expedition across the Himalayas and into Ladakh. The journey through the stark yet serene landscapes of the picturesque Himalayas will be organized in two expeditions between 9th-14th June and 18th-23rd June 2024.
Participants will also have the opportunity to discover majestic landscapes, rich cultural traditions, adrenaline-fueled adventures, and local tastes and flavors.
Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, said, “Owning a Volkswagen goes beyond just driving it. It’s an experience and a lifestyle in itself. As a customer-centric brand, we have always endeavored to engage with our buyers and fans across the market. Today we are proud to introduce our latest initiative of Volkswagen Experiences which is envisioned to give the vast Volkswagen Community in India a platform to pursue enriching experiences with the Brand.”
Interested individuals can register for the ‘VWe’ initiative and the Ladakh expedition on the Volkswagen India website.
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