TVS and BMW Motorrad have announced that the brands are extending and expanding their partnership in India. The Indian two- and three-wheeler company, along with the German premium car and motorcycle manufacturer, will jointly develop new platforms and future technologies. The brand also announced that TVS and BMW Motorrad would also jointly foray into electric vehicle technology.
Under the long term partnership, TVS Motor Company will include the design and development of future BMW Motorrad products. The brand will also offer world-class quality, supply chain management, and industrialisation. The brands have revealed that both companies have already identified a range of products and technologies. This will help deliver significant business benefits for both TVS and BMW Motorrad.
Future Mobility Space
TVS Motor Company and BMW Motorrad will develop common platforms by mutually tapping the emerging technologies. The brand will tap into the future mobility space and also keep in mind the requirements of the global customer. TVS Motor Company has revealed that the brand will leverage its engineering prowess in design, manufacturing and supply chain capabilities.
The brands together will also offer best-in-class quality and economic advantage. TVS Motor Company and BMW Motorrad will showcase the first product under the co-operation in the next 24 months. TVS and BMW will develop exclusive products for both companies on common platforms. The companies have also revealed that the products will retail in the global market.
Stepping Stones of Success
TVS Motor Company and BMW Motorrad signed a long-term strategic partnership to manufacture sub-500cc motorcycles. The brands signed the partnership in April 2013 for the production and sale of mutually-developed vehicles in the global market. Under the collaboration, the brands have developed BMW G 310 R, BMW 310 GS, and TVS Motor Company’s TVS Apache RR 310. The products based on the 310cc platform has found 100,000 homes in the EU, USA, Japan, China and India.
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