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TVS Apache RR310 reporting poor sales

Nizam Shaikh
Written by Nizam Shaikh

TVS recently launched the updated Apache RR310 but the bike has seen a fall in sales in the current fiscal year. The current market trend in the Indian auto industry is also under dark clouds and motorcycle manufacturers are struggling to build numbers. According to reports, the company’s production numbers of the Apache RR310 model as compared to the last year are down by 64.83% which translates to the production of 357 units in April 2019 as compared t0 1,001 units manufactured in the same period last year. The production for the month of May 2019 is also down by 75% which is down to 271 units as compared to 1,084 units in May 2018. For the period of April-May 2018, the number of units produced was 2,085 which has seen a downfall of 69.88% and the numbers stand at 628 units for the same period in 2019.

The domestic sales of the Apache RR310 have been reported to be on a downward trend with 183 units reported to have sold in April 2019 which is 78.77% less as compared to 862 units that were sold in the same period last year. The same trend can be seen in the month of May which has been reported to be down from 595 units in 2018 to 175 units in 2019 which is -70.58%. April-May 2019 sales account for 358 units which are down by 75.42% from 1,457 units sold in the same period in the year 2018.

The 2019 Apache RR310 features a new colour called Gloss Phantom Black. The updated bike gets heavier bar-end weights, new chain roller, windscreen rubber lining and ECU update. The bike also features a slipper assist clutch which can also be retrofitted on the old motorcycle at TVS dealerships at a charge of INR 3,950.   

The bike is powered by a 312.2cc, single-cylinder, liquid-cooled, reverse inclined, 4-Valve engine which generates 34 PS of power and 27.3 Nm of torque coupled to a 6-speed gearbox. The bike gets a split type trellis chassis and rides on inverted telescopic forks on the front and gas assisted mono shock on the rear.

The Apache RR310 competes with the Kawasaki Ninja 300, KTM RC390 and Benelli 302R in the Indian market.

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