Toyota Kirloskar Motor recently announced the signing of a Memorandum of Understanding (MoU) with the UCO Bank. This partnership aims to continue TKM’s efforts toward consolidating the company’s Customer-First philosophy. This new collaboration envisages enabling more and more customers to access Toyota’s world-class products and services. Moreover, this partnership will benefit customers from Tier I markets and across all States and Union Territories.
TKM mentioned that they now have a higher focus on Tier II & Tier III markets. In aggregate, both Tier II and Tier III together form a very large market share. Thus, TKM, with this collaboration, will try to disrupt this particular target audience. TKM mentioned that they are confident in reaching out to our customer base in Tier I, II & III cities and towns. For this, Toyota will leverage its huge network of over 3,000 branches.
Toyota recently updated its lineup of products with some big changes to talk about. In the A&B segment, with new model launches like the Cool New Glanza and Urban Cruiser, TKM is becoming very popular. And the recently unveiled Urban Cruiser Hyryder further asserts TKM’s focus on sustainable development. With the increase in footprints across India with a special focus on Tier II & III markets, the TKM story is quite different and better than previous terms. This new tie-up will fortify TKM’s efforts to bring in a value-added offering for customers. This model mainly targets the audience based on Tier II & III markets. Hence, the strategic location of the dealership plays a vital role in customers’ easy accessibility.
With the growing number of TKM products on the road, good service is also a must. Thus, Toyota Kirloskar Motor always goes a step ahead to improve customer experience throughout the life cycle. The company keeps updating its products. In fact, customers can also avail of timely and relevant schemes such as easy financing options. The main aim of this tie-up is to make ownership of Toyota vehicles an easy process for customers.
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