Toyota Kirloskar Motor (TKM) has launched its latest customer-centric initiative, “T Care,” aimed at revolutionizing the car ownership experience in India. This all-encompassing program consolidates various value-added services under a single brand, ensuring that every stage of ownership—pre-sale, post-sale, and repurchase—is handled with Toyota’s hallmark reliability, quality, and customer-first ethos.
1. T Deliver: This service ensures that new cars are delivered via flatbed trucks, maintaining the pristine condition of vehicles upon arrival at the owner’s destination.
2. T Gloss: Comprehensive in-house vehicle detailing services, including ceramic coating, underbody coating, silencer coating, and internal panel protection, to keep vehicles looking brand new.
3. T Web: An easy-to-use online platform for purchasing Toyota vehicles, offering customers greater convenience and a seamless digital buying experience.
4. T Assist: 24/7 roadside assistance for up to five years, providing peace of mind during unexpected situations.
5. T Secure: Extended warranties that offer an additional two years of coverage, ensuring long-term protection for Toyota vehicles.
6. T Smile: Customizable prepaid maintenance packages for hassle-free vehicle upkeep, allowing customers to plan and manage their maintenance costs effectively.
7. T Saath: Ensures timely delivery of service parts, enhancing convenience and reliability for Toyota owners.
8. T Choice: Offers customers multiple service part options tailored to their needs, providing flexibility and choice.
9. T Inspect: Vehicle inspection services related to used car sales, financing, and insurance renewals, ensuring transparency and trust in the pre-owned vehicle market.
10. T Sparsh: A rural-focused initiative providing expert guidance on vehicle selection, test drives, and detailed product information, making Toyota’s services accessible to rural customers.
11. T Serv: A multi-brand service network offering quality, affordable maintenance for a wide range of vehicles, ensuring that all customers receive top-notch service regardless of their vehicle brand.
With over 1,045 touchpoints, including 685 service centers and 360 T Sparsh rural outlets, Toyota Kirloskar’s expansive network ensures easy accessibility to its services, positioning the automaker as a leader in customer care across India.
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