In September 2023, Toyota Kirloskar Motors India achieved a remarkable milestone by recording its highest-ever cumulative sales of 23,590 units. This represented a substantial growth of 53 per cent compared to the previous year’s sales figures, which stood at 15,378 units for the same month. Notably, this performance also marked a 3 per cent increase compared to the company’s previous highest monthly sales of 22,910 units in August 2023.
The bulk of these sales, totalling 22,168 units, were attributed to the domestic market, demonstrating the brand’s strong presence and acceptance in the country. Furthermore, the company exported 1,422 units during the same period, reflecting its global reach and competitiveness.
For the first half of the current fiscal year, Toyota Kirloskar Motors showcased impressive growth, with a 35 per cent increase. The company sold 1,23,939 units during this period, compared to the 91,843 units sold in the corresponding timeframe in the previous year. This substantial growth was primarily attributed to the success of recent models, including the Urban Cruiser Hyryder, Innova Hycross, Hilux, and the New Rumion, the latest addition to its B-MPV segment.
In addition to these sales achievements, the company initiated customer deliveries of the New Rumion, marking an essential product milestone in its portfolio. Toyota’s impressive sales momentum is the reason for the company’s record-breaking performance, underscored by the growing acceptance of its diverse product offerings and robust service solutions.
Furthermore, the company engaged in an exciting event during September 2023. Toyota Kirloskar Motors India culminated its ‘Great 4×4 Expedition’ in the West and North regions of the country. The expedition featured a convoy of 4×4 SUVs, including iconic models like the Hilux, LC300, Fortuner, and the Hyryder AWD (all-wheel drive). This event showcased the company’s commitment to delivering rugged and capable vehicles, and the next expedition was scheduled to take place in the East region shortly.
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