Toyota Kirloskar Motor released its sales report for the month of March 2021. The company sold a total of 15,001 units in March 2021 as against 7,023 units in March 2020 which translates to a growth of 114 per cent. In terms of quarterly performance, TKM closed this quarter (January 2021 to March 2021) by registering a growth of 73 per cent when compared to the same period last year. The domestic sales figure for March was the highest ever sale in a single month in the last eight years. The newly launched Innova Crysta, Fortuner and Legender are witnessing a steady demand in the market which is helping Toyota to improve its sales figure.
Toyota India’s Current Lineup Of Products
Currently, the Japanese carmaker has a total of seven products in its portfolio which consists of the Glanza, Urban Cruiser, Yaris, Innova Crysta, Fortuner, Camry and Vellfire. The recently updated Fortuner is getting a lot of positive response, which is not surprising given the fact that Fortuner has always been the segment leader ever since its launch in the Indian automotive market. This time around, Toyota launched a more premium version of the Fortuner, in the form of the Legender. Toyota claims that the Fortuner will continue to provide the best in class performance and riding comfort amongst its rivals. The updates of the current iteration of the Fortuner have been developed purely based on the customer’s feedback. Toyota is synonymous with reliability and its highly acclaimed after-sales service and will look to provide its customer with a hassle-free ownership experience with the new Fortuner and all its new launches.
Toyota’s Response To Covid-19
Recently, TKM announced that it will bear the Covid-19 vaccination charge for all its employees, their family members and contract employees. In order to curb the spread of the virus and safeguard its employees from the prevailing Coronavirus pandemic, the company decided to take this step.